H. H. Baligh and R. M. Burton, “Marketing in moderation—the marketing concept and the organization’s structure,” Long range planning, vol. 12, iss. 2, p. 92–96, 1979.
BibTeX
@article {baligh1979marketing,
year = {1979},
volume = {12},
title = {Marketing in moderation—The marketing concept and the organization's
structure},
publisher = {Elsevier},
pages = {92--96},
number = {2},
journal = {Long Range Planning},
updated = {2014-06-25T11:41:16.000+0200},
biburl = {https://zeal.dk/publications/marketing-in-moderation-the-marketing-concept-and-the-organization-s-structure/},
biburl_fo = {https://zeal.fo/utgavur/marketing-in-moderation-the-marketing-concept-and-the-organization-s-structure/},
urltitle = {marketing-in-moderation-the-marketing-concept-and-the-organization-s-structure},
author = {Baligh, Helmy H and Burton, Richard M}
}